As recently as 2008, NHL Deputy Commissioner Bill Daly said that expansion into Europe could happen “within 10 years“. Now doing a little math, that means that it could happen in as little as six years.
Meanwhile back in North America, there are a number of teams floundering, so the solution is simple. Pack them up and send them across the pond en masse.
Let’s take the Coyotes, Islanders, Stars, Panthers, Blue Jackets, and Hurricanes, who are all near the bottom of NHL Attendance and send them to Europe.
This will leave 24 teams in North America, which we can split into three even Conference, making our maps of both continents look like this:


For anyone who doesn’t know their European Geography, that’s the Stockholm Coyotes, the Helsinki Hurricanes, the Prague Panthers, the Zurich (ironically named) Islanders, the St. Petersburg Red (?) Jackets, and the Moscow (Red) Stars.
So in summary it would look like this:
Western Conference
NORTHWEST DIVISION: Vancouver, Edmonton, Calgary, Winnipeg
PACIFIC DIVISION: Los Angeles, Anaheim, San Jose, Colorado
Central Conference
MIDWEST DIVISION: Chicago, Minnesota, St. Louis, Nashville
GREAT LAKES DIVISION: Detroit, Buffalo, Toronto, Ottawa
Eastern Conference
NORTHEAST DIVISION: Montreal, Boston, New York, New Jersey
ATLANTIC DIVISION: Pittsburgh, Philadelphia, Washington, Tampa Bay
European Conference
Prague, Zurich, Stockholm, Helsinki, St. Petersburg, Moscow
I guess we could split the European Conference into two divisions of three, but it’s sort of the same one way or another from where I sit.
Now obviously the biggest issue with European NHL teams is the travel. Having so many teams make these long trips over seas is a tough, tough sell to the owners, and TV markets.
The way to fix this lies in the schedule. Have teams travel to Europe on a rotating basis. One Conference can play a home-and-home with the six European based teams, one Conference can go visit all the European-based teams, and one can have the European teams visit them, they can rotate every year, so that each year eight teams get a year off of making the trip across the pond.
I think that all four teams in the division should head over to Europe at once, play their six games in say two weeks, then come back, and have a their first few games back against each other to make sure that jet lag is not a competitive advantage for anyone. This can be arranged around just about anything including baseball season or the NFL playoffs, since those always seem to take a bite out of NHL ratings. Obviously they would try to have more weekend games to ensure viewers in North America can watch the games, but it’s clearly not fully possible.
So to break down the schedule I think it would look something like this:
European Conference
1 game each against two North American Conferences on an annual basis for 16
2 games against one North American Conference for another 16
10 games against other European teams for another 50
Bringing the total to 82
One North American Conference
2 games (one home, one away) against the six European teams for 12
2 games (one home, one away) against the 16 non-Conference teams in North America for 32
6 games against 3 divisional opponents for 18
5 games (teams can rotate who gets the extra home game each year – ensuring 41 home and 41 away games) against 4 non-divisional Conference opponents for another 20
Remember this is the one Conference that plays a home-and-home against the European teams, the other two follow a difference schedule, rotating every year.
Two North American Conferences
1 game against the six European Conferences for 6
2 games (one home, one away) against the 16 non-Conference teams in North America for 32
6 games against 3 divisional opponents for 18
5 games (teams can rotate who gets the extra home game each year – ensuring 41 home and 41 away games) against 4 non-divisional Conference opponents for another 20
1 extra game against six teams in the other North-American Conference in this group to balance out the home and away dates.
This may be the hard sell of this whole thing. If for example, the Western Conference does not have to go to Europe, the Central plays a home-and-home, and the East goes to Europe, then the East has to go to the West one more time. They could always do an MLB style-series to get both games out of the way if need be. For example, the Rangers could play the Kings on Monday and Tuesday, have a night off then play the Ducks on Thursday and Friday, take two nights off then play the Sharks on Monday and Tuesday. Obviously it’s not perfect, but it would save on travel costs.
Playoffs
It’s tempting to go with straight up top four teams in each Conference make the playoffs and go from there, but this would put an obvious advantage on the European teams since 67% of the teams in the division would make the playoffs. But we can tweak things up a bit.
The European Conference still has the top four making the dance, sure only two would miss out, but these players have much harder travel schedules so they deserve a bit of a break.
The North American Conferences will incorporate the Wild Card idea that the NHLPA floated around. The top two teams in each Division are ranked 1-2, and the next three teams in the Conference make the dance as well. The fourth and fifth seeded teams have either a one game play-in or preferably a best of three series with the winner getting the fourth seed.
Now those of you with some math skills will noticed that 4/6 is still higher than 5/8, but not by much. If you really wanted to we could have two Wild Card series per Conference but that seems excessive to me, I hate the idea of only eight teams missing the playoffs.
The first two rounds of the playoffs will be all in-Conference, so that’s easy. The final four will be a bit of a challenge of course. We can have the Final — or Frozen — Four be reseeded by regular season standings and go from there.
In this case the NHL would most certainly have to move away from their lovely 2-2-1-1-1 playoff format, especially for series that involve European teams. I would propose a simple 2-3-2 like the NBA uses for it’s finals (mostly because of all the Lakers-Celtics match-ups we had in the 80s), or if they really wanted to, they could start on the road and go for a 3-4 with a couple days of travel time in between. This would be a tough pill to swallow for the higher seed team as they would have to win one on the road or go down 0-3, and (worse) if they won in four or five they would have less home games which is clearly unfair. I guess some sort of revenue sharing model would need to be in place for playoff games like this.
Obviously playoff series involving European and North American teams would need to make use of as many weekends as possible to make sure that people can watch the games. There is a 12 hour time difference between California and Russia, which would make things very difficult indeed.
Ultimately I don’t think that this would really fly, I think it would be cool to have the NHL go for something this bold in the future, but it would take a very strong resolve that I don’t think that the league has.
But think of how cool it would be the have a Stanley Cup Parade in Moscow or Prague. The NHL would no longer have to worry about players defecting to the KHL, since they would be able to offer them the highest competition in their homes.
However, the costs, co-ordination, and time zones make this no more than a pipe dream. At least until teleporters have been invented.